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Quick observations of many market segments aid you in determining how our brand development process works in familiar industry categores. The individual brand studies help prove how different and better a brand built to steal share is from its generic counterparts. Use the search button below for specific industries or choose from our Brand Case Studies Index.
Syngenta - AgriEdge Crop Protection Brand Development
Syngenta is a world-leading agribusiness committed to sustainable agriculture through innovative research and technology. The Switzerland based Syngenta company is a leader in crop protection, and ranks third in the high-value commercial seeds market. Sales in 2005 were approximately $8....
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FerrellGas - Increasing Market Share
Ferrellgas is a Fortune 1,000 company that provides propane to more than 1,000,000 customers nationwide. Starting as a family owned business in 1936, Ferrellgas is now one of the largest propane suppliers in the United States....
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New Breed Study- Increasing Market Share B2B
New Breed is a leading provider of supply chain network solutions, offering world-class capabilities in facility implementation, physical distribution, information services, and supply chain management....
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Sovereign Bank Case Study - Brand Development in the Banking Industry
Sovereign Bank is a $58 billion dollar financial institution with more than 650 community banking offices, over 1,000 ATMs and approximately 10,000 team members, with principal markets in the Northeast United States....
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Philadelphia - Changing Behavior And Making A Difference.
When faced with the challenges of welfare reform, Philadelphia utilized strategic advertising to change behavior....
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Trends greatly influence the way customers relate to your brand. If a prevailing attitude is rampant in the industry, chances are your brand will need to face these challenges along with customer precepts.
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