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Stealing Share - Beyond Theory

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Bad branding can loose market share

Brands today run the gamut from masterful to dreadful. More than just being “appealing” for the companies they represent, brands can contribute to the loss of market share just as much as they can steal it.







Ad agency egos can waste assets

The ego of advertising agencies often wastes valuable assets – monetary and brand equity.






Brand Understanding comes from clarity

Without a clear understanding of your brand’s overall context, it’s easy to get trapped within your company’s culture.



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