The world of television is changing. It’s evolving as rapidly as the music, book and video industries. This evolution has brought Blockbuster Video to the doldrums and Hollywood Video to the wayside. Today, what we covet most is the simplicity of plugging in, downloading and playing in seconds. From eReaders to Apple TVs, today’s technology is saving us time and bringing the entertainment world directly to our fingertips. The pageant of technology has indeed found its home in the heart of our living rooms.
So, when news recently broke that Boxee has developed a live TV dongle that attaches to its external Boxee interface, I couldn’t help but think Boxee is on the right track with its thinking.
What does the Boxee dongle possibly mean? Cable TV may soon run the same course as Blockbuster or Hollywood Video. Consider this: many of my friends have already completely cancelled their cable subscriptions because they have grown tired of the exorbitant bills and endless array of painfully boring channels. In turn, many have bought rabbit ear antennas for their HD TV, which enables them to get about 20-25 major network television stations, all in hi-def, and for free. What’s more, most couple their antenna use with a Netflix and Hulu subscription, which runs the gamut of their diverse viewing needs. All said, the experience is affordable and of superior quality.
That said, Boxee’s CEO, Avner Ronen seems in tune with his brand and what people desire when it comes to television:
“People have avoided completely cutting the cable TV cord because Internet-based content does not usually include sports, local news, special events, and live TV shows like Dancing with the Stars. But these things are all available on broadcast TV channels like ABC, CBS, Fox, and NBC for free, over the air in HD. With Boxee Live TV you can watch them all on your Boxee Box (and still get all the regular Boxee stuff you love to watch too).”
In other words, Ronen’s company is helping to make our viewing experience simple and effective (which is just what we want). Through Boxee’s interface, we can stream Netflix and Hulu. But with the dongle, we can now get the live TV we still wish for (which means live sporting events are a viable option). Everything we want in one affordable place, which is really is bad news for a cable TV industry that has waited too long to make the proper adjustments.
Whether Boxee’s new dongle proves to be a breakthrough for live TV viewing and, ultimately, the end of cable bills still remains unseen. Boxee’s finger is clearly on the pulse of what we want. Whether Boxee succeeds or not, the idea is out of the bag, and it is surely easy to envision a live Apple, Amazon or Google TV, much like the Boxee dongle, on the horizon.