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Top Five
Here’s a look at our top five most recent brand articles. We frequently cover such subjects as current brand successes — and failures, along with unique observations on how brands can help steal market share. ·

Wal-Mart Can Be Beat, But Not By Copying It
From Chain Store AgeFeb. 25 2010By Tom DoughertyThe Holy Grail in retailing is, of course, how to takemarket share from the biggest retailer of them all:Wal-Mart....
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Should Banks Spend More Money on Advertising?
Banks are Not made of MoneyIn the banking and financial services market space, when the ultimate goal is to steal the “all important market share,” is awareness all it is cracked up to be? [more]


Office Supply Stores - Who Has A Winning Brand
My colleagues and I were recently discussing the lack of brand surrounding pharmacies, in particular the three main players: Rite Aid, CVS and Walgreens. This immediately brought to mind the office-supply super stores because they suffer from the very same problem....
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Medical Device Companies Must Learn Their Lessons Better
When you look at the global economy today, one of the few segments that seems to best weather the economic storm is medical devices and medical products. One would think that this might be a category from which we could all learn some important lessons in brand differentiation....
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The Insurance Industry Needs To Wake Up
The insurance business is overwhelmingly dominated by non-brand brands. This seems unlikely considering the awareness that some brands enjoy — brands like GEICO and Progressive. However, both of these brands support my claim that the brand sphere of insurance is basically a desert....
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