Stealing Share publishes hundreds of brand articles and brand white papers each year that appear in leading industry publications, and online. Our branding resources and brand ideas are referenced worldwide for their expertise and insight.
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How to Use Brand The Right Way
Brand is a human invention and has arisen as a direct result of a human need. As brand anthropologist, we have studied human behavior for decades and are completely confident that human conventions and inventions arise because they serve a belief or precept.... [more] Having Better Products by Having Different Drivers
What drives sales and growth in consumer products? Look at the communication messages to find out what is believed to be the main driver. If the messages are to be believed, then product innovation and product attributes must drive preference.... [more] The Considerations of Changing Your Company Name
It bears repeating: A simple change of name, logo, advertising tagline or themeline does not change a brand by itself.... [more] Hiring the Right Brand Company
At the risk of sounding self-serving, let us just say this: Stealing Share is not the right brand development company for everyone.... [more] It's Back to School Time, Retailers. Is Your Brand Ready?.
Within the next month or so, schools all across the country will open and parents can welcome back the sweet smell of breathing room.... [more]
Stealing Share is a brand development firm that arms its clients with the tools they need to drive competitive advantages. We conduct research and provide corporate strategy, positioning, training and brand design with one goal in mind: To steal market share for our clients.
Our experts are all about the science of persuasion, and have proven it with brands and companies all across the world. We uncover the fears and belief systems of your target audiences so your brand can align itself with them and create preference. It’s how we steal market share.
Get to know Stealing Share® via our published articles. From points of view on the correct way to conduct research, to the principles of strategy in logo design — we are pleased to share our insights.
