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How to Use Brand The Right Way
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Having Better Products by Having Different Drivers
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The Considerations of Changing Your Company Name
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Hiring the Right Brand Company
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It's Back to School Time, Retailers. Is Your Brand Ready?.
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How Service Industires Can Fix Their Brand
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How Marketers Can Fix the Social Media Problem
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Name that brand
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Brand is the province of the CEO
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Brand by the numbers
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It is time for the COO to step up
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Cautionary tales for a board of directors
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The fear of branding
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Headquarters never listens to division presidents
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 In New Era of TV, Rival Hosts Drown Out King
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 Stealing Market Share in a Sluggish Economy
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Being Successful and Hated
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Saving Sears
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Paper Clips - It Does not Matter What You Manufacture
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How to Avoid Being The Shack
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As A Marketer, You Don't Want the Recession to End
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Taking Advantage of the Competition: Your Competition's Weakness Can Be Exploited
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 Dispelling the Myths of B2B Branding
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A Case Study of CNN
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Pulling the Plug on Cable and Satellite TV
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Playing the Price War is a Losing Game
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Domino's Promise is Only a First Step
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Agricultural Suppliers Need To Ask Themselves, Why Brand?
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Bank Marketing Worse Now Than Ever
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There is a Smarter Way to Market Logistics
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Marketers are the Problem with Retail Marketing
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5 Questions to Ask Marketing
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Creating Preference In a Downturn in Destination and Tourism
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Insurance: Insincerity in Advertising
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The Problem With The Auto Industry
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Advertising Agencies are not Your First Answer to The Problem
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Wal-Mart Can Be Beat, But Not By Copying It
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Should Banks Spend More Money on Advertising?
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Office Supply Stores - Who Has A Winning Brand
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Medical Device Companies Must Learn Their Lessons Better
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The Insurance Industry Needs To Wake Up
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Banks The Worst At Brand Marketing
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Lessons We Can Learn From Starbucks Failures
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How To Brand to Get Over The Economic Hump
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The Pharmacy Buisness Has Severe Brand Issues
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Medical Device Manufacturers Devoid of Brand
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Opportunities In The Insurance Industry
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How To Beat Wal-Mart Without Going Broke
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You Need A Plan To Win. Will Any Plan Due?
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Pharmaceuticals Doing Themselves No Favors
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Stealing Market Share Is The Province Of The CEO
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Connection Is The Key To Winning The E-Reader Battle
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Domino's Pizza Tries to Win by Being Average
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Banks Should Stop Advertising Now
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A Fresh Start To Advertising
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It is all about Persuasion
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Slay all the sacred cows
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Meaning...Who Cares
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Developing Research for Global Brands
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The Rules have Changed. Advantage Small Companies.
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Overcome the Hate - Beating back the negative perceptions
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Marketer Heal Thyself - The Fallacy of the ‘Inside-Out' Perspective
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Pizza Hut's New Ad is More Clever Than You Thought
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Tough Times Call For Tougher Marketing Messages
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Brand IN Context: It's The Economy Stupid
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Consumers change too. So better had you
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The Comprehensive Model For Persuasive Human Communication
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Embrace That Scary Thought: Change
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 Podcasting Call: Seldom-used technology is tool business should be evaluating
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Two Wrongs Do Not Make A Right
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The Financial Crisis is an Opportunity for Leadership
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Lehman Brothers Forgot About You
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Brand is always emotional, especially in politics
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Made in China: The New Brand of China
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Like a Bolt of Lightning: Sprinter Loses Marketability
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Branding: An Expense You Cannot Live Without
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Beer: It's Not The Taste, Stupid
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Liquidity and Loyalty? One Study Hints Link Is Weak
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Selling Without Persuading: American Politick
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Creating Preference with Kids: Easy, Right?
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Destinations Get Brand Preference Wrong
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Holiday Inn Demonstrates Lodging's Loss of Brand
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A Sales-Driven Company Or A Marketing Driven-One: Which One Are You?
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A New Concept: The Theater Near (For) You
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Kodak: Failing to Maintain Relevancy
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Delta Airlines Repeat of a Wasteful Idea Revisited – The Proof In The Stock Price
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A TRUE BUSINESS QUESTION: Is a dimensional logo worth the cost?
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Banks: The Best and the Worst
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Remaining Calm Around The R Word
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What is a Recession?
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Are You a Communications Company? Think Again.
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Brand Strategy Implementation
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Who is Better, Who is Best
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Taking Advantage of a Deceptively Immature Market
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The Secret To Reality - It is All About You
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When To Test Creative Concepts
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The Price of Clarity is the Risk of Offense
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Poll finds nearly 80 percent of U.S. adults go online
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Behind The Steel Curtain: A Brand With Meaning
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The 7 Deadly Sins of Web Development
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Viral Branding: A Virus Brand Can Do Without
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How To Grow Market Share in Uncertain Times
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Getting More Out Of Your Most Valuable Resource
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How To Sell More of Your Products
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An Inside View of What Makes a Logo Great
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Citibank Willingly Gives Up Coveted Brand Space
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The Best Brand Of All
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Crucial Business Changes Allow for Market Share Increases
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Research Can Build Your Business
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Specific Steps to Build a Brand that Grows Market Share
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Aligning Brands With Purpose
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The Powerful Difference Between Perception and Fact
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Home Improvement Offers NO Brand Improvement
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Business Management Based on the Whole System Model (Part 2)
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News Analysis: Does Private Equity Impact Brand Equity?
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The Rules for Increasing Market Share
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Business Management
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The Proof is in the Mark: Delta has a Repeat of A Wasteful Idea
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The Other Great Value of Brand - Building Your Mar Cap
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Brand Strategy: A Better Road Map To Success
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How To Avoid Wasting Money on Your Brand
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Branding Investment Services - TD Ameritrade Wins!
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Victorious BLU-RAY Heads Into the Big Fight
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Brand is no laughing matter
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Branding Packaged Goods - The Keys To Persuasion.
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Advertising - How To Cut Out All The Waste
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Business's Biggest Challenge
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Business and The WHOLE SYSTEM
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Branding a Bank Means Analyzing the Market
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How a Destination & Tourism Brand Should Choose an Ad Agency
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Pharmaceutical Brand Development - Grow Your Market Share
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Measuring Your Potential to Steal Market Share
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Super Bowl Advertising -Just Entertainment
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Highlights Of This Year's Super Bowl Advertising
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Different Brands without Real Differentiation
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Bud Light Super Bowl Commercials
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The Whole System Within Which Business Competes
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Napoleon... Strategy that works
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Lessons in Succeeding
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Remove Your Marketing Risk
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Guidlines For A Winning Brand Project
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How to Build a Global Brand
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How to Take Your Competitor's Customers
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Organizations to Brandaniztions: Aligning Organizations To Effectively Manage Brands
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Creating Preference - Branding, CRM and Marketing Tactics
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A New Economic Order
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Growing Market Share - Channel Strategy - Creating Brand Preference
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Grow Market Share - Is it a Branded House or House of Brands
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Smarter Strategies have Smaller Budgets
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AMD and Intel: To Brand or Not to Brand
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Global Branding: Virgin Atlantic Gets it Right
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Supermarkets are in Trouble
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No U.S. Automakers Have a REAL Brand
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Marketing Masturbation - Branding Not to Win
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Planning to Grow Market Share
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Banks and Credit Unions: How to Grow Market Share In A Mature Market
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Stealing Customers from the Market Leader
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Green Promises Felled Ford, Industry Watchers Say
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Creativity - Great Advertising's Forgotten Component
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The Three Keys To Persuasion.
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Globalizing a Brand Strategy Requires Different Thinking
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The Big Three - Ford As Case In Point
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Don't Be A Victim of Success
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The Enemy of Growing Market Share
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Technology Brands Can Lose Sight Of The Goal
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No Such Thing As An Immature Market
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The Information Age Is A Dangerous Myth
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Nation Building - Where are the brands?
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An Inconvenient Truth - A Failure to Persuade
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What makes destinations popular?
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The Two Immutable Share-Stealing Laws
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Apple Computer Will Win Big
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How To Win When Outspent and Increase Market Share
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Changes in The U.S.
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The Democratic Party's Brand Needs Major Brand Help
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Airlines - Different is Better
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Advertising Falls on Deaf Ears
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Few New Brands Need A Name Change
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Bank Marketing International- Brand Development Firm from North Carolina
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Package Goods as a Battlefield
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Why Grow From a Sales Driven to a Marketing Driven Brand
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Call Them Gen Y or Millennials: They Deserve Our Attention
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Being the Best Does Not Guarantee Success
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Sun Tzu - The Art of Branding
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Branding A Destination - Emerge to Their Surprise
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Branding an Association - Think Differently
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Branding Utilities and Energy Companies - Emerge To Their Surprise
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Branding Telecom - Effective Ways To Grow Marketshare
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Branding a Bank - Is Banking a Commodity?
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Pet Food Market- Increasing Market Share
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Biz Life Article -How To Steal Market Share
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Website Optimization Will Increase Your Market Share
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The Oprah Brand
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Barron's Lipper Quarterly - Procter & Gamble
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Coke Branding Lessons
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Brandweek - Brand Positioning
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The Denver Post - Brand Permission
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Fairchild's Brand Marketing - eToys
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Fund Marketing Alert- Citibank
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Fund Marketing Alert - Evergreen Investments
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Long Island Business News- Branding Mutual Funds
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 Marketing Views- Great Advertising
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Progressive Grocer- Pet Food Brands
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The San Diego Union-Tribune - Gateway Computers
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US Banker- Successful Brand
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The Four Camps Of Advertising Agencies
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Increase Your Market Share - Change Your Ad Agency or Fix Your Brand
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Being First is Secondary
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Brandweek - Sears & K-Mart
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The Beer Industry
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BMW Brand Study
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Harrahs Study
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Taking A Different Position Can Be A Hair-Raising Experience
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Know The Enemy- Increase Market Share
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Stealing Market Share Means Analyzing That Market
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Stealing Share In A Mature Marketplace
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Emotion Is The Engine Of Brand Name Choice
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Stealing Share Means Being Different, Not Being Like Nike
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How To Build A Strategy Designed To Steal Market Share
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The Center Of The Universe
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Back In The Marketing Saddle
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Growing Market Share - The Importance of Brand
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Grabbing Share Memory vs. Recall
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Is Nike The Key?
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Is The Answer Always to Spend More Dollars?
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 Destination Marketing: How Creating Preference Is All About Your Brand, Not Your Beaches
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 Are Product Margins Merely Margins of Error?
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 Cheap & Cheaper?
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 Viagra: A Brand That Just Won't Go Away
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 Hotel Branding: Aim For Intelligence
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Blockbuster Brand Troubles
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 Sears and KMart Brand Merger
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Does Changing Brand Names Fix Bad Publicity?
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Chicago Sun-Times - Sears and Kmart
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Branding Vacation Destinations,Travel, and Tourism
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American Banker- Building a Robust Brand
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Double Duty: The Complexity Of Pharmaceutical Branding
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Reinventing Velcro: The Importance of Brand Simplicity
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Macintosh: Apples for Businessmen
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Brandnameitis: The Lack of Brand Coherence in Naming
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Remembering Your Roots: Brand Opportunity In The Pharmaceutical Industry
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Gas Crisis Everywhere: Brands Should Accelerate
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Business-to-Business Market Research: A Wide Open Opportunity
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B-2-B or Not B-2-B: The Preoccupation With Price
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Business-to-Business: Brand May Be All That isLeft
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Guidelines To Stealing Market Share
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Where Is Your Marketing Advantage?
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Can You Brand A Commodity Product
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Your Marketing Strategy Is Failing You
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Research: Change What You Currently Do
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Even If The Web Crawls, Your Brand Does Not Have To!
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The Time Is Right For Destinations To Build Brands
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Invest In It: How Financial Firms Steal Share In A Recession
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Advertising on Mobile Phones: Get Permission First
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Published Market Share Growing Articles

Get to know Stealing Share® via our published articles. From points of view on the correct way to conduct research, to the principles of strategy in logo design — we are pleased to share our insights.

 

 

 
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