Streaming ads are getting out of hand
Tom Dougherty, CEO – Stealing Share
28 October 2013
At least rotate in some new ones
Having exhausted a great deal of the new releases on Netflix, I jumped onto Crackle to see if it had anything worth watching. I cued up an episode of Seinfeld and was greeted by three streaming ads. A few minutes of show and another commercial break, with the same commercials, in the same order. A few more minutes of show followed by another break, with the same commercials.
“The streaming ads must become less repetitive and less jarring in its interruptions.”
What is next for streaming ads?
As new venues of advertisement become popular, be it social media or streaming video, it will do advertisers and content providers well to consider how to adapt and improve the experience. It is not enough to say, in advance, that there are advertisements as, for example, Hulu does. The streaming ads must become less repetitive and less jarring in its interruptions.
Maybe it’s something else. Maybe it’s because, like a lot of advertising, the streaming ads themselves are just plain bad.
Losing Advertising Effectiveness Tom Dougherty, CEO - Stealing Share 17 January 2017 Advertising effectiveness needs a fresh look There is a drop in advertising effectiveness today. It’s getting harder and harder to advertise effectively. Not only are there few...
The Chevrolet campaign that creams my corn Tom Dougherty, CEO - Stealing Share 16 January 2017 Why? Because it's all a big lie. The current ad campaign that drives me the battiest is the Chevrolet series, touting the awards they’ve all won. Especially those endowed by...
Impending Zombie Apocalypse Tom Dougherty, CEO - Stealing Share 13 January 2017 Zombie Apocalypse is possible The Impending Zombie Apocalypse The danger of a Zombie apocalypse is real. Yesterday, I read a news story in Popular Science on why scientists are obsessed...