Apple is doing great. Just not with the iPhone case.
Tom Dougherty, CEO – Stealing Share
25 October 2015
Apple usually gets it right when it comes to design and engineering
It’s not much of a surprise to anyone that knows me that I am a first-class geek for Apple products.
I eagerly await product launches and keynote presentations from the company. And I’ll be the first in line to pick up the newest gadgets as they’re offered to the public.
From Apple TVs to iPads, Macbook Airs and iPhones, I pretty much have it covered. Its goods have never disappointed me.
Well, until now.
“A once vivid red had blurred into yellow and greens, and a grimy looking black ring ran the perimeter of the case. It looked like a cheap piece of garbage.”
Apple’s new iPhone, the 5S, has been obliterating sales records. My beef isn’t with the phone, however. Nope, it’s actually with its $50 iPhone case.
It wasn’t a week that I had the expensive (red) case protecting my phone that it started to look as though it had been tie-dyed. A once vivid red had blurred into yellow and greens, and a grimy looking black ring ran the perimeter of the case. It looked like a cheap piece of garbage.
Are Apple products slipping? Though a small symbol, an expensive case manufactured by the greatest brand in the world should not grow useless within a week. That’s shoddy workmanship. Something I have never thought about Apple.
See, when you’re Apple, what you do must be great from the top to bottom. The most expensive desktop should hold the same magic as the packaging for an iPhone charger. Each component is an extension of your brand. With Apple, that brand has a magical mystique.
Sadly, the case that protects my most coveted technology possession reminds me that maybe a bit of that magical mystique has fled.
LOTR coming to Amazon Tom Dougherty, CEO - Stealing Share 21 November 2017 Amazon brings LOTR to the small screen - and I love it Amazon taking on LOTR (The Lord of the Rings) is being greeted with boos. Why mess with a good thing? But I love Amazon all the more for...
Fox News ratings Tom Dougherty, CEO - Stealing Share 20 November 2017 Fox News ratings dip, others rise. A lasting trend? The other cable news networks envy the Fox News ratings but a tide might be turning. Ratings for the cable news network leader are dropping 12% in...
UCLA basketball thieves Tom Dougherty, CEO - Stealing Share 16 November 2017 UCLA basketball brand as it stands now The UCLA basketball brand suffers a major wound. It has been many years since NCAA basketball fans talked about the BRAND of UCLA basketball. The heyday...