The Apple AirPods won’t succeed
Tom Dougherty, CEO – Stealing Share
8 September 2016
The Apple AirPods — More than just new.
The problem is that I don’t want to pay that $159 price for the new Apple AirPods.
I am a died in the wool Apple guy, as you know. I write this blog on my MacBook Air, have an iPhone 6+, two iPads (including the iPad Pro), an iPod in my car and an Apple TV connected to all the TVs in my home.
Even at Stealing Share, we are Apple folks with an Apple server and Airport Wireless.
But I do have a simple complaint. Apple focuses on great design. But often, that design is more about how things look as opposed to how they work.
The AirPods, like everything Apple makes, look great.
But practical useability does not always follow the beautiful design
I remember when I bough my first iPhone nine years ago and also paid for the Bluetooth headphone (not anything like the Apple AirPods). It was very cool looking and was tiny compared to competitive products.
But syncing it to the phone and keeping it charged turned out to be a nightmare. I have never bought another Bluetooth product from Apple.
I won’t buy the new Apple AirPods either. Once again, they look very cool and are tiny compared to the competitor’s products. But they suffer from the same flaw as that earpiece I bought almost a decade ago.
They simply won’t stayed charged long enough for me to use them.
“Apple needs to be as concerned about how well something works as much as it is obsessed with how it looks.”
Bluetooth headphones are common today
I travel a great deal and always take Bluetooth headphones with me. They are large, bulky and cumbersome but… they are noise cancelling and seem to last for days.
Apple claims its new Apple AirPods will last for four hours between charges. That means they won’t even last a single cross country flight. They are worthless to me.
Apple AirPods look great
Great design says that form follows function and Apple often forgets this. I want them to be tiny, cool and simple.
But I demand that they function in a way that matters to me. These have pushed the limit on smallness and Bluetooth compatibility but the technological limitations of having a powerful enough battery in such a small design is not there yet.
So I’m not there yet either.
Apple eliminating the earphone jack on the new iPhone seems as overdue to me as when the original iMac eliminated the floppy disk drive and the MacBook eliminated the CD drive. I don’t need to connect a wire to my phone.
But I NEED the device I use for sound and talking to last me a full day. Apple needs to be as concerned about how well something works as much as it is obsessed with how it looks.
So the Apple AirPods won’t find their way into my briefcase. Its too bad really. I would prefer to buy more Apple products but sometimes they leave me in the cold.
Brand Blindnes is Brand Loyalty Tom Dougherty, CEO - Stealing Share 27 April 2017 Brand loyalty and brand blindness Did you know that brand loyalty is a form of brand blindness? Even though most of us believe we act rationally, self-identification is a form of...
ESPN layoffs next step to its doom? Tom Dougherty, CEO - Stealing Share 26 April 2017 ESPN layoffs demonstrate lack of vision The ESPN layoffs announced today came as no surprise. But it still hurts to see good people let go. The number of layoffs and length of tenure...
Research mistakes are preventable Tom Dougherty, CEO - Stealing Share 25 April 2017 Research mistakes. No excuses. Making research mistakes is easier than ever. And these blunders can mangle and mislead brands. Especially brands that are looking for opportunities to...