Online news has become un-newsworthy
Tom Dougherty, CEO – Stealing Share
14 February 2017
Ultimately, though, it’s because of us, the readers
Is there anything taking more of a branding hit than the media? I think not, thanks to the lunacy of alternative facts and fake news. While I touched on newspaper rebranding last week and before that, how fake news is scaring me shitless, I’ve managed to ignore one key component. Online news content.
“We, as readers, should be more discerning. Otherwise, these stories and headlines continue to lead the way.”
If ever there was a time for news aggregates like CNN and The Huffington Post (just to name a two out of the many) to get their crap together, it’s now. The content involves too much about celebrities and not enough about the real world. All the drivel is bringing the brand down.
The positives and the negatives of online news
It’s not all doom and gloom. You can attribute the resignation of National Security Advisor Michael Flynn to the in-depth reporting from The Washington Post.
And I like CNN. And, I also really like Anderson Cooper. But I don’t like its online news. In the site’s recommended reading section, you can find an article entitled: “A hotdog is not a sandwich. A burrito Is.” Or in the news, “This might be the harshest obit ever written.” I ask, is this news? Is it worthy of our time in this divided era? Or is it just for a laugh?
Most likely, it’s to generate clicks. We, as readers, should be more discerning. Otherwise, these stories and headlines continue to lead the way. Online news sources, or any others, are businesses, after all. They want customers.
CNN is better than most. Most articles are content for our mental betterment. But consider the Huffington Post. Half of its front page content relates to the Grammy Awards. Such as: “Adele Says Beyoncé Was Robbed: ‘What The F**k Does She Have To Do To Win Album Of The Year?’.” Or links to Cee-Lo memes.
I am an avid viewer of the HBO show, Real-Time with Bill Maher.
This week, Bill (yes, we are on a first name basis) closed the show with a plea for Americans to fall in love with books and learning again. He’s right.
We’ve become too fixated on the trivial. Entertainment and consumerism have taken the wheel, while exploration and scholarship have dwindled.
And so, I add to Bill’s plea and up it a notch. While I yearn for the attainment of information again, I hope our news outlets do what’s right, too, and provide us with the proper information to bring us back to where we belong.
Lies on Facebook Tom Dougherty, CEO - Stealing Share 24 February 2017 Facebook lies. Lies, lies and more lies. All too often Facebook lies. I'm not talking about the Facebook company. I'm speaking of the content. If you read my blog at all then you know the world of...
Make America Great Again. Really? Tom Dougherty, CEO - Stealing Share 23 February 2017 Make America Great Again. Careful what you ask for. The lets’ Make America Great Again brand is a perfect example of a slogan. Not a brand. Slogans get repeated and brands are real....
Ads featuring Dominos store remodels are worthless Tom Dougherty, CEO - Stealing Share 22 February 2017 They are all about Dominos and not the customer Dominos Pizza is at it again. This time, it is airing ads highlighting a new Dominos store remodel. The ads intend...