• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

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Amazon Unlimited Music strikes the right chord

I like my music.

In fact, I am about as much of a music nut as I am about the latest tech fads. Maybe even more — as crazy as that is to believe.

On a typical summer night, you might find me outback on my deck. There, I’ll have a fresh Maduro cigar in one hand and two fingers worth of Laphroaig in the other, all while listening to some of my favorites: Diana Krall, Van Morrison or Dougie McLean. That’s the good life.

This is why the release of Apple Music was perfect for a guy like me. I had every song imaginable right in the palm of my hand (if I happened to be using my iPhone) or computer.

Amazon Unlimited Music
Amazon Unlimited Music gives more power to Echo.

This all proved to be handy as my Apple Music account was connected via bluetooth — not my favorite method of listening to music, mind you — to my Amazon Echo. Sure, this was the ultimate clash of my favorite brands, but it worked well enough. I could ask Alexa, the Amazon Echo personal assistant, to turn down the volume if need be, but less easily had to change the songs from the connected Apple device. I’ll add too that, for the longest time, I wished Amazon had a catalog of music as in depth as Apple’s, not just the decent yet limited Prime selection. That way I could simply ask Alexa to play music with out the middle man (sorry, Apple).

Last week, my wish was finally granted.

Amazon Unlimited Music makes things easier.

With Amazon Music Unlimited, I can immediately snag a song and Amazon can take a piece of market share.

Here’s how.

The Echo is one of Amazon’s biggest successes. Just like me, all three million Echo owners and users had found a makeshift way to stream music. Yet, with Amazon Music Unlimited, there is an easier way. For a really cheap price, you can tell Alexa to begin your subscription and follow that command up by asking the speaker to play any song you could ever imagine. No phone or computer necessary.

Needless to say, I have already subscribed, and bought an Echo Dot for our bedroom now too. And soon enough, I’ll buy another for my deck.

Could life get sweeter than that?

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