• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

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Stop the pumpkin spice madness

Tis’ the season. Unfortunately.

I’d like to put that “unfortunately” in giant bold letters with three or four exclamation points and a few underlines to boot, but I have my standards.

pumpkin spice
This little critter started the pumpkin spice movement.

Don’t worry, I am not being a scrounge. So just relax. I am not taking a shot at Christmastime, not in any shape or form whatsoever. Christmas happens to be my favorite time of year, more now as it is also the birthday of my granddaughter. Just saying.

Nope, I am alluding to what has become the pinnacle of annoying times as a shopper. The grand ole’ time when everything under the sun has become infused with pumpkin spice. Gag me now.

This whole trend had a modicum of pleasantness at first. Sure, I liked a latte from Starbucks, especially when the ingredients in it were entirely real (so they said) and not artificial.

But the dyke spewed forth. A deluge of products — ludicrous ones at that — hit shelves everywhere. Consider the repulsiveness of the following:

  • Boulder Canyon Pumpkin Pie Kettle Cooked Potato Chips
  • Kellogg’s Pumpkin Spice Frosted Mini Wheats
  • Pumpkin Spice Oreos
  • Bert’s Bees Pumpkin Spice Lip Balm
  • Extra Pumpkin Spice Gum

It’s like a car wreck. You don’t want to look, but oh man it’s so bad. You just can’t peel your eyes away.

Is this the zenith of the Pumpkin Spice Apocalypse? 

I would give anything to make it go away. As Forbes indicated, however, the movement has become a $500 million niche craze, thanks to Starbucks.

You’ve got to be kidding me.

I beg of you, I plead. I’ll give you your latte if you promise me no more scented lightbulbs or dog cologne or Pringles. I just can’t take it any longer.

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