• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

    Follow me on Twitter

Nothing beats a Nespresso

I can’t go through any morning without a cup o’ joe. One of life’s great pleasures (for me at least) is that first sip of fresh brew. It makes me instantly feel awake. My whole world seems brighter with that first taste. Sure, that’s psychosomatic and all. But whatever, I’ll take it.

My addiction to coffee is fierce. By 10 am, I am usually four cups deep — and feeling on top of my game. Coffee no longer makes me jittery, as it did when I first began drinking it. Now it just makes me feel at ease.

This habit of mine has undoubtedly made me a bit of a bean snob. I won’t get anywhere near instant coffee nor for the shiny gold bags provided in hotel rooms. No sir, none of that is for me.

Nespresso
Having a Nespresso machine means you are a coffee connoisseur.

I want the good stuff. I love a french press with ripe beans ground for eight seconds. Actually, I find this to be one of the best methods in serving a newly minted roast and I enjoy the process. I like the Keurig for its ease of use but the pods have to be top of the line. Most of all, I love having coffee from a Nespresso machine.

Nespresso drinkers have taste

While my morning coffee is purposeful, a mug of Nespresso is an experience. What’s funny about that is that everything about the Nespresso brand itself points right back to the idea of it being an experience with its own unique process.

Consider this: Nespresso capsules (a more serious noun than “pod”) can only be ordered online. When you click on a particular capsule, you get a story about it accompanied by a savory picture. What’s more, you are provided with a similar “aromatic profile”of coffees. All this ties in seamlessly with the Nespresso brand — that when when you sip it, you are a true connoisseur of coffee. It’s what your self-identification becomes.

To fulfill that brand face, Nespresso brand has considered your senses with its coffee. In fact, it’s toyed with my senses so much so that, as I am tapping away at my keys, I envisioning sipping a cup.

Such a shame my machine is 25 minutes away at home.

Leave a Reply

Your email address will not be published. Required fields are marked *