• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

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My fickle relationship with Google

Consider this — certain brand preferences are so rooted in us that it feels natural as breathing when we use one of these rooted products.

When I buy peanut butter, it’s always going to be Jif. When I buy something online, my go to is Amazon. When I buy spices, they will be McCormick.

And when I search online, I use Google.

Google
Why is Google right for searching but not for being in your home?

Thing is, I recently wrote a blog blasting Google Home. For those that don’t know, the Home is Google’s answer to the Amazon Echo: a stand alone, voice-activated speaker. It will play music you request, complete tasks rooted in its interface (like turning off your lights), and answer any trivial question you wish to ask it.

I remain steadfast in my claims about Google Home. I still don’t trust the tech giant because I feel like it is always collecting and storing information on me and housing it in its servers.

Surely, I am not paranoid to suggest that. Right?

But then my mind comes back to this:

Google is unrivaled when it comes to search engines. 

Admit it. It’s Google and everyone else.

When I find someone using Bing or Yahoo!, I feel pity for them. Don’t you feel the same? I wouldn’t be surprised if these noobs still had a Hotmail account and frequented AOL from a dial-up modem.

So then, if I don’t trust the intentions of the market leader, why the heck is it my preferred default search engine?

Easy.

It always has the answers I need. It provides me the most relatable search options without the clutter. What’s more, it’s smart.

Therefore, being smart means using the Google search engine as I need it. It also means recognizing its power and not inviting it into my home imbedded in a speaker that’s always on. That’s not smart.

2 thoughts on “My fickle relationship with Google

  1. Even if Google could convince me they are not listening in or collecting data – the thought of talking to anything that’s not human creeps me out enough that I would never have one of these in my home.

    The only place I disagree is peanut butter should be Skippy – not Jif.

    1. Skippy is the one I grew up on David. But I can’t usually even find it in my local market. Its Jiff or the highway.

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