• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

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Google Home is a scary proposition

I don’t always trust Google.

Let me take that back. I don’t trust Google at all.

Call it paranoia, fear or any other similar word you can find in the thesaurus. But a company that wants to store all my data is a company in which I am leery.

I am apprehensive of ever signing up for a Gmail account or using Google Docs or any of the company’s free programs. Free isn’t really free when it means risking your privacy, is it?

That’s why when Google announced Google Home last week, the red sirens blew up in the back of my head.

Google Home is “Always On.” That’s a scary idea. 

In case you don’t know what Google Home is, it’s Google’s answer to the Amazon Echo. If you don’t know what the Echo is, it’s a voice activated speaker. When signaled with the spoken word “Alexa,” it awakens and provides an answer to your command or question. You can ask Alexa to play a certain song, what the temperature is going to be tomorrow, or anything else you could think. It’s a snazzy device to have around the house.

Google Home
This Google Home device scares me more than the Amazon Echo.

There was a concern that Amazon could listen to what you were doing at any given time. But Amazon has held steady that the device can only listen to you when you clearly give it a command. And it doesn’t always get those commands right, so I am not worried. Plus, you can also turn off the microphone at any time. I trust Amazon’s brand enough to believe that to be true.

Yet, I don’t trust Google.

Think about this. The company that controls 90% of all web search traffic and collects all of your data each and every time you use it has now constructed a device that already knows your browsing history and can potentially listen to your interactions at home with “Always On” technology.

I’ll give that a giant, “No thank-you.”

The power of Google is relentless. And I’m sure the Google Home device is revolutionary. But knowing Google is behind it means I’ll never have one in my home.

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