US Government vs Apple. Nothing is more American than Apple®pie
A brand is a means of identification. The world’s best brands represent the highest aspirations of its adherents. The more emotionally important that reflection is, the more important the brand is. In an odd change of pace, I am watching the battle between the two monster brands— The US Government vs Apple Inc.
Many years ago when I worked for Saatchi & Saatchi, I remember my boss at the time, Ravi Arapurakal, prophesizing that the emergence of international corporate brands would one day be more important than the brand of nationality. He saw this progression as a positive change because the economic interests in global commerce would make international conflicts a greater hazard for corporate viability and success. Ravi spun many philosophical streams (and still does) but this one stuck to me. Possibly because it seemed so crazy to me at the time.
Today, I am looking at a tear in the fabric of the universe.
I’m an American. A citizen of the United States of America. You know the Americans? Home of the free and the brave (or so the song goes). The focal point of freedom and individual rights and unbridled freedom. Why is it then that Apple is standing firm on my rights to ownership and privacy while the US government wants to force Apple to crack open its heralded privacy software and crack the security of Tashfeen Malik’s iPhone (the accused San Bernardino terrorist killer).
As you will remember from your civics classes, the US Constitution and the laws of the land are designed to move and change slowly. The very thoughtful reasoning behind this is to protect us from wild swings in emotional sentiments. Our laws are supposed to keep us safe from overreaction and the tyranny of the majority. Did anyone ever think that it would be a commercial brand that sought to ensure our rights while a democratically elected government sought to infringe on those rights (besides Ravi, that is)?
US Government vs Apple. We need to make hard choices.
Like all the rest of us I am worried and concerned about terrorism. I want the government to keep my family and friends safe. I want the government to prosecute criminals and terrorists. I want the government to do (within the law) all it can to secure our safety. But here I am, thanking Apple for taking a stand to protect my rights of privacy. In effect, it is defending the right of privacy for us all— everywhere. Apple represents, in this instance, a higher ideal than my own country.
Our Supreme Court has haggled for years over our rights to privacy. Many maintain that the Constitution does not explicitly defend a citizens right to privacy. Many who are old enough can remember the contentious hearings from the late 80’s when Judge Robert Bork, who claimed there is NO right to privacy in the Constitution was not confirmed as a Supreme Court Justice.
Thank you Apple. Thank you Tim Cook. I’m not Robert Bork and I happen to believe our right to privacy is an accepted value of a free people. The US Government vs Apple is important.
Sometimes, we need to see a bigger picture and to recognize that principle is the only way we ensure our values are honored. Are there risks? You bet there are. But our freedom and liberty are the price we must pay if we truly believe in human rights.
More on Apple and government…