• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

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Paris terrorism and the brand of France

Paris terrorism and the French brand

Paris terrorismFirstly, I want to say that I am not a Francophile. I travel all over the globe on business and enjoy France no more or no less than I do the UK, Italy, Ireland, Germany, Austria and every other nation I am privileged to visit. Oddly though, France has a brand that certainly rivals the US in its values on liberty and freedom. The recent Paris terrorism attacks have upset me to no end. The troubled human beings from ISIS could have picked no better target than Paris when attacking freedom of speech and liberty. They also could not have been more mistaken in the outcome of such a tragic attack. They forgot the French promise of Liberté, égalité, fraternité.

I think France today enjoys the same world-wide sympathy that the US had after 9/11. Everyone feels for this city and country. All of us expect the French to exact retribution and never back down. Paris terrorism will not go unpunished or unresolved.

Paris Terrorism
Charles DeGaulle

We should remember that France has been a willing and exemplary symbol of freedom for immigration. Freedom has a cost and France has always been willing to fall on the sword for such deep rooted beliefs. In my lifetime, I remember the frustration that the US had for many years with Charles de Gaulle, the oft times President of France who seemed never willing to tow the line. He marched France to a different drummer and certainly represented the independent nature of the nation he represented.

Paris terrorism will leave the French undaunted

So what does the brand of France mean today?  It means that it will move heaven and earth to root out and bring to justice the perpetrators in this crime. It means it will take an active roll on the war with ISIS and it means the French will still pay strict adherence to their precept of liberté, égalité, fraternité. Count on France to lead the way in demonstrating how no bad apples will force them to give up its principles. In this, France continues to have my continual reverence. Vive la France!

For your consideration, I am including the lyrics from La Marseillaise the rousing French National Anthem. I have also included a recording form the legendary movie Casablanca when the French patrons at Rick’s Café drowned out the occupying Germans from singing about their fatherland. Even today, this clip gives me goosebumps.

 

Allons enfants de la Patrie,                      Arise, children of the Fatherland,

Le jour de gloire est arrivé !                    The day of glory has arrived!

Contre nous de la tyrannie,                     Against us tyranny’s

L’étendard sanglant est levé, (bis)         Bloody banner is raised, (repeat)

Entendez-vous dans les campagnes       Do you hear, in the countryside,

Mugir ces féroces soldats ?                       The roar of those ferocious soldiers?

Ils viennent jusque dans vos bras            They’re coming right into your arms

Égorger vos fils, vos compagnes !            To cut the throats of your sons, your women!

 

Aux armes, citoyens,                                  To arms, citizens,

Formez vos bataillons,                               Form your battalions,

Marchons, marchons !                               Let’s march, let’s march!

Qu’un sang impur                                       Let an impure blood

Abreuve nos sillons ! (bis)                         Water our furrows! (Repeat)

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