• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

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The soul of Pixar is boundless

Pixar is one of the world’s most emotional brands.

Anyone who knows me can testify I am a curmudgeon.

There are movies, actors, foods, books, football teams — really, just about anything you can think of — that I will let my aversions be known. It’s why writing these blogs each day comes so naturally.

It’s also why when something special crosses my path, I can’t help but write on it.

Pixar is one of those special brands.

Pixar’s animated films have heart.

My dog Teddy wakes me up every night. That’s nothing new. He does that every night. He is an aging old boy needing a bathroom break every few hours.

Pixar
Inside Out is another perfect example of the brand of Pixar.

I have a hard time falling back to sleep when I get up with Teddy as both family and business fill my mind. To pass the time, I normally throw on a movie. Last night, I found myself watching Pixar’s latest release, Inside Out.

Think about that. I”m a sixty year-old, cynical man. Yet, I willingly put on a Pixar movie.

Isn’t that strange?

Not really. Every Pixar film I have seen has soul. The stories are vibrant. They have characters with merit and struggles and desires, and, what’s more, the films are as must for adults as they are children.

Pixar’s brand is monumental. 

As I am constantly purveying markets, I’ve come to expect few brands as the champions of their respective industries. Apple and Amazon are two of those powerhouses. Starbucks is too. Walmart.

So too is Pixar.

All I need do is see the animated desk lamp at the onset of a PIxar film and a rush comes. I am filled with emotions like excitement and wonder, innocence and joy, and most of all, bittersweet sadness. I have come to expect these feelings. No other film company, not even PIxar’s parent company, Disney, can entice a viewer the way Pixar does.

Last night, as my eyes misted over with tears while watching Inside Out, love came flowing through me. Once I came to, I shook my head in wonderment and knowingly realized that Pixar had done it again.

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