• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

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The brilliance of Squatty Potty

This past week, I witnessed one of the strangest and irreverent, not to mention, funniest viral advertisements I have ever seen. The spot I am referring to is for the product Squatty Potty.

If you have never heard of the product, it was first introduced by way of a Shark Tank pitch last season. Squatty Potty is a stool that conveniently rests on the floor below your toilet. The stool (pun intended) is used for those times when you might be facing constipation. When this occurs, you rest your feet on top of the stool, which gives enough body leverage and proper “toilet posture” to allow for a swift flow of your bowels.

As you can imagine, a product as unique as the Squatty Potty demanded an ad equally as distinctive.

Sometimes, inanity in advertising works brilliantly.

If you don’t think so, just take a look at the spot for Squatty Potty:

Seriously, it’s a unicorn sitting over ice cream cones making rainbow poop ice cream into the cones. And astonishingly, it works. Everything about this spot speaks to me. The ham of a host, the vibrant unicorn, and the clever way to detail the medical benefits of the squatty potty.

Being different is better in the case of Squatty Potty. 

How many times have you been watching cable TV, only to be inundated by boring and long-winded infomercials for medical or health products? If you’re like me, this happens far too often. I can’t tell you anything about these spots as they are all fingers of the same hand, and often banal.

Squatty Potty’s spot is anything but that. At Stealing Share, we believe in order for you to succeed, you must have an unquenchable thirst to win and willingness to part from the pack. This truth is vibrantly highlighted with Squatty Potty’s pooping unicorn.

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