• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

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Republican Debate Survey Results

The Debate Format

Stealing Share sponsored a quick survey of people who watched the Republican debate on August 6, 2015 in Cleveland, Ohio.  The results are not terribly surprising but interesting none the less. The format of the debates raised a lot of hackles because of the sheer number of debaters. The viewers who took the study were evenly divided when asked if there were too many debaters.

 

debate survey results were there too many debaters

 

But they were less divided when asked if too many debaters were left out. Only 26% believed the field should have included the debaters that took part in the pre-debate debate.

debate survey results were to many left out?

 

Favorite Candidates

Donald Trump was the favorite candidate entering the debate by a large margin as 51.8% of the respondents held Trump as their favorite. None of the other candidates broke into double digits.

debate survey results who was your favorite candidate before the debate

 

Did the debate change anyone’s mind?

We wanted to know so we asked.  As it turns out, 26% of the respondents did have a change of allegiance after watching the debate but 74% stayed loyal tdebate survey results did you change your mind?o their pre-debate choice. The respondents hailed from both major parties with only Libertarians underrepresented. 40% said they were registered Republicans and 7.9% identified themselves as membersdebate survey results by party affiliation of the Tea Party. Assuming that Tea Party supporters tend to vote Republican, roughly 50% of the respondents could be classified as being Republican. Democrats made up 28% of the study and 22.5% called themselves Registered Independents.

 

debate survey results how much of the debate did you watch

Three quarters of the respondents said they watched the entire debate and two thirds said they watched the post debate commentary. There were only small differences in viewing when we broke it down by political party affiliation. Independents tended to watch less of the debate with approximately 50% saying they did not watch the entire debate.debate survey results how much did you watch by party affiliation

Who did they prefer after the debate?

debate survey results who won the debate

 

The winners here were Donald Trump, John Kasich, Marco Rubio and Ben Carson with Trump still leading by double figures. Jeb Bush and Chris Christie seemed to have lost the most ground. But the negatives seems most severe with Governor Christie and Rand Paul. When asked who they would not be willing to support in the general election, many of the top candidates had very high negatives with Donald Trump being the most polarizing. He was the favorite and in the top five of those whom voters would not support.

 

debate survey results candidate negatives

Ben Carson had the fewest objections to voters in the general election and Marco Rubio seems acceptable to most voters.

debate survey results most important issues

When we queried respondents about the issues that were most important to them in this election, only reasonable gun control and changing the US to a Christian country were considered unimportant. There were some interesting differences between these issues when we looked at the motivations of the Trump supporters.debate survey results Trump supporters most important issues

Generally speaking, the Trump supporters had higher intensities in the issues that mattered to them. And they mimicked closely the campaign talking points of the Trump campaign itself. Only reasonable gun control was viewed as unimportant with the Trump supporters and they were in favor of making the US a Christian country— unlike the rest of the respondents who did not favor this constitutional change.

Read my blog on the debate here

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