Personal branding forms unbreakable bonds Personal Branding
Personal branding is the most overused and most misunderstood of all the branding jargon I come across in my job title (Brand Strategist).
Luckily I have never been asked to work on a personal brand in my professional career.
The whole ...
Rebranding Do’s and Don’ts for marketers Rebranding is an effort that shouldn’t be taken lightly. That’s why, when the decision to rebrand is made, it should be completed with honesty and no holding back.
Many don’t choose that route, however. Most rebranding is actually just a refreshing ...
Cree LED lightbulbs have lost brand power Cree LED lightbulbs. An Example of surrendering initiative.
For Stealing Share, Cree LED lightbulbs is in our backyard. I follow the company because it is great to see a local company innovate and win.
I remember a few short years ago, Cree was ...
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