Apple’s back at it.
Yesterday, at the Worldwide Developers Conference, the folks at Apple announced a brand new streaming music service it is coining, Apple Music. After a three-month trial, you’ll be charged $9.99 a month for access to the entirety of Apple’s music site (now, you won’t have to buy and download albums any longer, although you still can). What’s more, for $14.99 a month, you can add six family members, so everyone in your household can have their own music library. Another plus.
We’re no stranger to the streaming music market, so the presentation surely had our attention.
Will Apple Music and Beats Music merge?
Everyone who keeps up with Apple was well aware that Apple Music was underway. It bought Beats and the assumption with the purchase was that the Beats streaming music service would be a stepping stone for Apple’s streaming service.
The Beats Music site surely suggests that it’s quickly on the way out. On a scroll on the main page of the site, “The Beat Goes on with Apple Music” is displayed as well as assurances that transferring playlists to the new service will be seamless.
But Beats isn’t going completely away. Apple understands that, with all the music available, listeners sometimes have trouble finding what they want to hear. Therefore, Beats will re-emerge as a radio station within Apple Music, offering a selection from DJs.
What’s better about Apple’s streaming service?
The jury is still out as to whether Apple Music will be any better than the rest of the market. The announcement alone plunked Pandora’s market value down by about 4 points.
However, spikes like that are expected, especially with Apple emerging into the market.
Apple Music, as presented at the WWDC, might be a marked improvement over Spotify. You can add more family members, Apple staff will develop playlists for you based your past listening and download choices, and you can use Siri to search for music.
But the Apple brand alone suggests it will overshadow other streaming services. That is one of the true Apple Music strengths. I look forward to seeing how the streaming music market plays out. But I have my money that Apple Music will win out.