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    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

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Apple Music strengths, weaknesses

Apple’s back at it.

Yesterday, at the Worldwide Developers Conference, the folks at Apple announced a brand new streaming music service it is coining, Apple Music. After a three-month trial, you’ll be charged $9.99 a month for access to the entirety of Apple’s music site (now, you won’t have to buy and download albums any longer, although you still can). What’s more, for $14.99 a month, you can add six family members, so everyone in your household can have their own music library. Another plus.

How well will it do?
How well will it do?

We’re no stranger to the streaming music market, so the presentation surely had our attention.

Will Apple Music and Beats Music merge?

Everyone who keeps up with Apple was well aware that Apple Music was underway. It bought Beats and the assumption with the purchase was that the Beats streaming music service would be a stepping stone for Apple’s streaming service.

The Beats Music site surely suggests that it’s quickly on the way out. On a scroll on the main page of the site, “The Beat Goes on with Apple Music” is displayed as well as assurances that transferring playlists to the new service will be seamless.

But Beats isn’t going completely away. Apple understands that, with all the music available, listeners sometimes have trouble finding what they want to hear. Therefore, Beats will re-emerge as a radio station within Apple Music, offering a selection from DJs.

What’s better about Apple’s streaming service?

The jury is still out as to whether Apple Music will be any better than the rest of the market. The announcement alone plunked Pandora’s market value down by about 4 points.

However, spikes like that are expected, especially with Apple emerging into the market.

Apple Music, as presented at the WWDC, might be a marked improvement over Spotify. You can add more family members, Apple staff will develop playlists for you based your past listening and download choices, and you can use Siri to search for music.

But the Apple brand alone suggests it will overshadow other streaming services. That is one of the true Apple Music strengths. I look forward to seeing how the streaming music market plays out. But I have my money that Apple Music will win out.

3 thoughts on “Apple Music strengths, weaknesses

  1. One of the things I love about Spotify (and this was a tweak to their mobile product) I can listen with my smartphone for free. The only “issue” is I can’t decide on the exact song at any given moment. They stream and I listen. I can modify it slightly but not selectively. I don’t hear/read any option like this with Apple. I think they will be forced to come up with some kind of package with the word “free” in it. This is probably the one and only time I will disagree with you. What Apple always had going for it was their amazing innovation and the “I WISH I HAD THOUGHT OF THAT!” button they were so good at pushing. I think they are late in the game with streaming and so far they are not bringing any added value or software feature that makes the decision a no brainer. I think they have their work cut out for them. The additional thing it will do is busy their engineers to upgrade ipods. Maybe they will invent a hybrid (I hate that word) that allows for “X” added value if you buy and use one of their shiny new ipods with a built in streaming music feature + free what-eva? That is the one thing they do have that Spotify doesn’t – a hardware product.

  2. Here’s another completely different thought but sorta, kinda in the same world. In many ways Apple is in the entertainment business. They have strong ties with Pixel and Disney as financial backers but what if they started producing their own content? They have every connection they possibly need. Producers, directors, content developers, hardware and software engineers, ad agencies and a savvy marketing teams. They have animators, and type designers, just about every aspect of how the entertainment business touches us and gets us to spend – especially during the holidays. What if they created another division that did nothing but produce film? 3D Animated, feature films, documentaries. It just seems like a natural way for them to go. They would have full control of the release and distribution. The network is already established. I think it’s a no brainer :)

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