• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

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No more superhero movies

I wonder if Hollywood will ever have a new idea. Probably not.

CBS, for example, is planning a Supergirl series, one in a seemingly litany of superhero TV shows and movies. And the pilot has been leaked on Mashable.

Well, whoop-de-do.

I'll give you 30 seconds to guess the first season's plot.
I’ll give you 30 seconds to guess the first season’s plot.

Let me give you a run-down of what’s going to happen in the series, so you can avoid wasting your time looking for torrents. Don’t worry, this isn’t a spoiler, just a superficial cliché: Girl is an outcast. Girl is given superpowers by some strange circumstance. Girl secretly saves the world and feels a little less of an outcast. Then, girl meets her nemesis, whom she nearly defeats at the end of season one. But, at the last second, the nemesis gets away.

That seems about right, don’t you agree?

Maybe I am alone with this thinking (or worse, I may be too much a curmudgeon), but I am sick and tired of superhero movies and TV series being considered high cinema.

Perhaps it’s because I have had my fill of hearing about what a cinematic triumph the Dark Knight trilogy was or what a letdown Zach Snyder’s Batman v Superman is bound to be as he just doesn’t understand “story” the way Christopher Nolan does.

(And if it’s action you crave, I would suggest Mad Max: Fury Road with its exciting, CGI-less chases over any of the bland Avengers movies.)

Give me a break.

Superhero flicks are not fine cinema.

Let me reiterate: Superhero flicks are not fine cinema, at least the way they have been made in the past and today. Genre by itself doesn’t determine a film’s quality, but the superhero genre has run its course.

If you think superhero movies have been high cinema, I beg you to watch Lawrence of Arabia. Then I beg you to tell me Daredevil is better.

I bet you can’t.

If we keep watching superhero movies they will continue to be made.

We need to evaluate where we put our dollars.

Isaac Newton once prophesized: “For every action, there is an equal and opposite reaction.”

This holds true to all aspects of life and is a concise analogy for the topic of this blog.

Remember: if we continue to watch superhero movies, then we will get more of them. It’s Newton’s Third Law in action.

In the past, I reflected on my worry for this coming generation. But I believe the story here shouldn’t be directed only at our youth.

It’s about all of us.

Our choices are powerful. Maybe the most powerful gift we have. Knowing that should spurn us towards mindfulness, which might make Hollywood mindful too.

I can only hope.

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