• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

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Microsoft Surface 3 vs iPad

For the first time in a long while I am intrigued by a piece of technology that doesn’t have an Apple logo.

Sure, I’ve written about the Pebble watch with high praise recently and even proclaimed my desire to own Neil Young’s Hi-Def music player, Pono.

But this bit of lust almost feels like I am cheating on Apple.

That’s because my infatuation is with the new, Microsoft Surface 3.

Could this hurt the iPad?
Could this hurt the iPad?

The iPad hasn’t been revolutionary for a while.

The iPad Air 2 and subsequent iPads seem to be in a bit of a holding pattern. Not really improving drastically from model to model. Thumb recognition is nice and all, but it’s not reason enough to upgrade immediately. Is it for you? What’s been nice about the mediocre iPad upgrades is that I don’t feel tempted to buy a newer iPad. I can hold onto my current model for a while. It’ll do just fine.

This mindset, unfortunately, is problematic for Apple. Since it appears that it’s nearly maxed out with what the iPad can do, less and less people are buying them. Numbers don’t lie.

And so, when I see what appears to be a well-designed hybrid machine in the Surface 3, which also costs just as much as an iPad, there is the promise of a ripple in the market. The Microsoft Surface 3 vs iPad war may not come out completely in Apple’s favor.

The Microsoft Surface 3 meets business needs.

For as long as I can remember, I have wished my iPad would completely fulfill my business needs. A streamlined keyboard (because I can’t standing tapping away on my tablet screen) and a track pad or mouse (all of which the Surface Pro 3 has). I want a plethora of convenient options designed to work seamlessly with my device. Options so good that maybe, I could say goodbye to my laptop.

Instead, when it comes to the iPad, I have to buy all sorts of third-party parts that only partially work well, and worse yet, don’t aesthetically add to the beauty of the device. Why would Apple allow this to happen?

These days, when I look to the Surface 3, I see everything I want in a hybrid tablet, options, sadly, I can only hope the iPad would introduce.

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