• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

    Follow me on Twitter

Twitter is finished and done

Twitter is finished: Only a gnat wants it.

Twitter is finished
Twitter is finished. Age has caught up.

OK, so in full disclosure, I tweet on a daily basis (#BrandGenius). But I have to tell you I do it because I think I have to rather than because I want to, or see it as valuable. It is also funny that some of you who read this today will do so because of a tweet. Such is the conflicted world we live in today. But the exception does not nullify the truth. Twitter is finished and is only for those with the attentions span of a gnat.

I am not part of the controversy as to if Twitter is a news medium or a social network.  For me, it is an almost obsolete social network with about half the value of the valueless Googgle+ which is only important because Google cares about it as part of your web sites SEO. (You can read an earlier blog on Twitter here)

As a brand guy, I completely get the importance of clarity and simplicity but even Abraham Lincoln would have trouble saying anything of meaning in 140 characters. (Lincoln would have found Twitter lacking in that he used 1,471 words in his famously brief Gettysburg address.)

What I find in Twitter is a lot of pandering garbage. Vainglorious snippets of self-importance or snarky rebuttals.

Twitter is finished and is aging.

For me, Twitter has already outgrown its value and, in many ways, the more people that use it, the less valuable it becomes. Greater use just means more noise. How much opinionated overload can we bear in the din of noise hitting us from every direction? If you are like me, you don’t find yourself in the information age, you find yourself in the age of noise. I spend most of my time trying to filter out the few bits of information that I find valuable. The rest is all SPAM.

Twitter is finishedTwitter is finished and I now look at it with the same vision I had some years back for Myspace. I remember when it had value for musicians and bands and then became more mainstream before imploding on itself as other social media did what Myspace did but in a better and more efficient way.

I still remember the idea of net years and how time was speeding up and relevancy was becoming more compressed. Nowhere is this more true than with Twitter. Like a supernova, it burst upon the heavens with a big flash. Everyone looked at it with awe and anticipation for what it promised. Now it is just a fading patch of light destined to become a black hole.

If you use Twitter, I have a bit of wisdom to share with you that was passed on to me by a childhood friend. His dad once told him, “a man who walks around with his hands in his pockets has too much time on his hands.” I think that if you have time to engage in 140 character blurbs about anything and everything… well you have too much time on your hands.

Wall Street agrees with me— Twitter is finished and, as a result, Twitter’s value has tanked in recent weeks. I would be interested in what you have to say. Let me know how Twitter has advanced your life, business or cause. But, hey, don’t tweet me at @BrandGenius. Please just comment on my blog. That way, I can assure you I will read it.

2 thoughts on “Twitter is finished and done

  1. Say it isn’t true, Tom. I use it because I have to as an author. Or thought I did. By now, after acquiring 4,000 followers, I am fully aware that not just me but absolutely no one sells books on twitter. So what’s the alternative?

  2. I don’t know what the alternative is, Tom. But, the promise of social media does not live up to its business promise for sure.

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