• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

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The quality filter on Twitter is just the first step

As a general user of Twitter, I’ve been astounded by the wellspring of negative comments and general harassment that can seemingly happen on a daily basis.

Ashely Judd, just a few days ago, tweeted during an NCAA game that the Arkansas men’s basketball team was playing dirty. Fair enough.

The responses she received to that tweet were appalling:

“What the hell do you even do you stuck up c—. What are you famous for again?”

Or, “Go suck on Cal’s two inch d— ye Bitch whore.”

Getting rid of the trolls
Getting rid of the trolls

Up until now, Twitter has maintained the right to delete accounts of users flagged for this type of inexcusable behavior. But what it cannot stop is these same users opening another page where they continue unwanted banter until they are once again removed. This cycle can be endless.

Most likely in response to Judd’s interactions on the site, Twitter has just released a “quality filter” that allows users to remove threats and abuse from personal timelines.

If you ask me, a quality filter feels like a band aid for a bigger problem.

Here’s the gist of what I mean:

I’m all for sharing an opinion on a topic (obviously), but ethical standards should be upheld and monitored by social networks. Threating comments should never see the light of day and feeling safe must be a table stake in these types of settings.

Twitter’s quality filter is an improvement, but it’s a filter for tweets that have already been posted. In my estimation, the filter that should be implemented is one that catches the imposing threat before it has even posted. It’s the ethical duty of Twitter.

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