I always find it interesting how the patterns of our life evolve into new patterns.
My job, as a brand guy, is to take notice of those patterns and ask why they exist in the first place.
And so, I have noticed a change in myself and habitual patterns, even when it comes to writing this blog. In the past, I would begin the day by scouring over a host of news websites: Huffington Post, Yahoo!, USA Today and the New York Times, to name a few. I read up on business happenings and connect myself to an idea within a relevant story to my business.
But now, things are different. My process matured into something new.
What happens when I find that story and need a little more info to tell it? That’s when I turn to the most reliable, self-curated news app I am aware of: Flipboard.
The app is an elegant, create-your-own news magazine. I can search any topic and a litany of articles from around the web are presented in a well-crafted “flipbook” about that topic.
This doesn’t leave me without the headlines. I can always check out the sites, “Daily Edition” or choose “news” as a topic choice.
Why did my blogging pattern change?
It’s simple. I wanted the ability to choose the news I wanted to help me tell the stories I wanted, and not have that process dictated for me.
Flipboard gave me that control.