• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

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Flipboard has changed this blog

I always find it interesting how the patterns of our life evolve into new patterns.

My job, as a brand guy, is to take notice of those patterns and ask why they exist in the first place.

And so, I have noticed a change in myself and habitual patterns, even when it comes to writing this blog. In the past, I would begin the day by scouring over a host of news websites: Huffington Post, Yahoo!, USA Today and the New York Times, to name a few. I read up on business happenings and connect myself to an idea within a relevant story to my business.

But now, things are different. My process matured into something new.

My new daily routine.
My new daily routine.

What happens when I find that story and need a little more info to tell it? That’s when I turn to the most reliable, self-curated news app I am aware of: Flipboard.

The app is an elegant, create-your-own news magazine. I can search any topic and a litany of articles from around the web are presented in a well-crafted “flipbook” about that topic.

This doesn’t leave me without the headlines. I can always check out the sites, “Daily Edition” or choose “news” as a topic choice.

Why did my blogging pattern change?

It’s simple. I wanted the ability to choose the news I wanted to help me tell the stories I wanted, and not have that process dictated for me.

Flipboard gave me that control.

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