• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

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PBS still gets it after all these years

It’s a funny thing, there are some brands you can always rely on.

These brands are a certainty. Just as certain as me waking up with my right leg each morning. Barring a catastrophe, these brands aren’t going anywhere.

Disney. Coke. Apple. It’s short list of powerhouse brands. And for me, they all meet the highest level of greatness and expertise.

These are the kind of brands that you always expect to shine. They fulfill your expectations, and sometimes (actually, most of the time) they surprise you with more.

Today, while going about my morning routine, I realized there was another such brand that I should add to the list of greats: PBS.

Remember on your PBS dial.
Remember PBS on your TV dial.

For as long as I can remember, PBS has symbolized television programming that was several notches better than the competition.

The shows on PBS aren’t brain rot. No, they are thoughtful, provoking and memorable.

This is an interesting time in television as the cable networks (like AMC, FX, HBO, etc.) have propped up their own brands that are siblings to what PBS has long produced. It’s the major networks that have fallen short, trying to be for everybody when they are really for nobody.

Think about the longevity of the PBS brand. When your kids grew up, who didn’t you mind them watching Sesame Street or Mr. Rogers? And maybe you, just like me, felt a twinge of guilt if you opted for say, Merry Melodies instead of the PBS Kids roster.

It’s that twinge I want to focus on; that little spark of something that feels different and better than the rest that makes PBS special.

What’s wonderful, the goods at PBS haven’t stopped. My favorite show, Downton Abbey, has a home on the network. What’s more, so do my favorite documentary series, Frontline and This American Experience.

Yet, do you want to know what’s best of all? I can still count on Sesame Street for my family. But this time it’s not for my kids, but rather, my granddaughter. How sweet is that?

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