• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

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The State of CNN

I tuned into Tuesday’s President’s State of the Union Address and found myself totally disappointed. Not in the speech itself, that value judgment depends completely on your political bent, but on the coverage.

For whatever reason, I tuned to CNN. I just wanted to witness the speech and then flip the TV off. This speech is as close the US gets to royal pageantry. And I enjoy seeing the Supreme Court Justices, Joint Chiefs and legislators in one room. I love it when the Sargent of Arms announces the President’s arrival. I don’t care if his name is Bush, Clinton, Reagan or Obama, it gives me a bit of a thrill.

I'm done listening to these blowhards.
I’m done listening to these blowhards.

However, I had to sit through a rehash of the exact words the President was going to speak…over and over again. And this rehash was before the speech. Good God, someone should do their homework and not take the easy way out. I guess I expected more from Wolf Blitzer.

The President had barely started his proclamations when CNN had a screen violator asking us all to vote— in real time on the President’s speech. That was it. I had to find a channel that was not part of the political spin that had sickened me in the past decade or so. I am not even sure where I re-tuned but it might have been C-Span or PBS. All I knew was that I wanted no commentary and no asinine opinions. I just wanted to hear it and see it for myself.

CNN had already ruined a good deal of the speech because it pre-told me several times that President Obama was going to pronounce that the worst of times was officially behind us and that “the State of the Union was strong.”

Why am I so offended by these live polls? Because I am a researcher as well as a brand strategist and I have a deep background in research. This is NOT research (read about real research here). This is a self-selecting sample that is in no way representative of the actual responses. What you end up with looks a lot like what spin doctors would produce. It is an inverse bell curve, overly sampled by people at the extremes. Only those who love it or hate it responds. This is why we never build brand messages on self-selecting methodologies or focus groups. It is just process gone wild.

So, CNN, MSNBC, FOX and the other entertainment channels that pretend to be news outlets— I’m done with you. The state of affairs that our nation finds itself in, one of severe disagreement and the inability to govern, might be in many ways a result of the so-called dialog incited by these media giants. Funny how much we mimic those news broadcasts.

I’ve got an idea, why don’t we make the next State of the Union address a reality show? We could comment on the suit selection and have it hosted by Ryan Seacrest.

One thought on “The State of CNN

  1. Terrific appraisal, Tom. CNN when Turner was running it was strictly news. Now it’s bending over backwards to appear tough on the President at every turn. They might as well be a satellite of FOX. But that’s just it. My suspicion is they are trying to gain as many FOX customers as possible. They have also become monsters of trivia. They reported the inflated Patriot football incident as if Ebola were sweeping the nation.

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