• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

    Follow me on Twitter

The Sony hack and its ethical implications

I’ve taken a strong interest to the hack of Sony Pictures Entertainment — and what looking into the leaked documents says about my personal brand.

In case you’ve missed the storm that has hit Sony, it’s a doozy.

On November 21, Sony received an anonymous email from hackers warning that: “Great Damage by Sony Pictures” and that the company would be “bombarded as a whole” if it doesn’t pay.

A few days later, the hacker group, known as the GOP, said if its demands were not met by a specified time, internal Sony documents would be released. The demands weren’t met and a flood of documents was released. The Sony hack was in full force.

Maybe it's not so amusing after all.
Maybe it’s not so amusing after all.

By the start of December, GOP released torrents of unreleased Sony films (“Annie”, “Mr. Turner”, “Still Alice” and “To Write Love on Her Arms”). Moreover, leaked data of internal documents such as salaries of executives, internal passwords, email exchanges, celebrity phone numbers, social security numbers and aliases, and damning personal rendezvous taken by Sony employees.

Here is my dilemma.

Whether or not the GOP is a group of North Korean hackers upset with the upcoming release of the film, “The Interview” (a comedy that portrays the assassination of Kim Jong-Un), a deep part of me feels that it’s wrong downloading film torrents and reading through the internal day-to-day communications of Sony Pictures.

Journalists might say that it is their right to sift through the information and divulge on their findings, based on the First Amendment. But I beg the question: Is it necessary that we know how much James Franco was paid to travel to and from the set of “The Interview”?

No. It’s not. Reading into the juicy gossip inside Sony is on par with TMZ’s nightly coverage of Hollywood; and it’s as damning of your integrity as looking for the leaked naked photos of Jennifer Lawrence.

The story isn’t about the dirt we can find out, but how the dirt was uncovered.

Leave a Reply

Your email address will not be published. Required fields are marked *