• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

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Enough’s enough, Pizza Hut

I did a double take when I heard this: Pizza Hut is offering pizza with a Doritos crust.

You’ve got to be kidding me.

Somewhere between a menu that can read customer’s thoughts by the motion of your eyes as read by a tableted menu, and this insane new tortilla crust concept, Pizza Hut has completely derailed.

Really though, had Pizza Hut been moving with any trajectory anyway? And what’s the fascination with Doritos?

This is now your new Pizza Hut crust.
This is now your new Pizza Hut crust.

I apologize for my cynicism.

You know what. I take that back. I believe businesses have an obligation to their customers to be sensible.

This all reminds me of a scene from the Werner Herzog documentary, Grizzly Man. In the film, Timothy Tredwell both explored and lived with Alaskan grizzlies. Tredwell would return to the habitat every year, until he broke his traditional staying pattern, and was eaten alive by an emaciated and hungry Grizzly. At one point in the film, Herzog narrated that the grizzlies had left Tredwell alone because they assumed he was mentally damaged. The grizzlies cognitively understood that a sane animal would not act in the way Tredwell was (attempting to live among a massive and carnivorous animal), and so they left him alone.

While a seemingly complex analogy, the connection here is simple: when one is clear minded, you seek to avoid those with damaged thought processes.

And so, with decisions like a bevy of Doritos acting as crust – and an idiotic soothsayer menu – Pizza Hut is looking more and more damaged by the day. I know I’ll be staying away. Just like those bears.

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