• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

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Black Friday isn’t a holiday

Thanksgiving is next week and I can’t wait. Call me an oddball, but it’s my favorite holiday of the year. I can’t wait to get my entire family back together under one roof. This year is going to be a particularly sweet one as we’ll be up to 20 visitors, coming from Alaska, New Jersey and Florida. It’ll be a year to remember.

Yet, as is what comes with the ever-present balance of life, what’s very good is followed by the bad. And so, I’d like to rant a little about that.

Let it be known, then, that I detest Black Friday.

Who wants to join this horde?
Who wants to join this horde?

Hear this: The wretched day after Thanksgiving is not a holiday – and neither is Thanksgiving night. I can’t stand the talk amongst folks considering it to be one, either. Call me a cynic, but the day (and night before) represents what’s worst about America – from stores opening at midnight to customers trampling upon each other (sometimes to death) to reach the cheapest 50-inch HDTV first – I frankly, can do without all of it.

As we approach my favorite time of the year, a twinge of resentment resides in my heart over the day that is to follow. I wish that Thanksgiving could come and that families would sit together at the table after their meals, instead of rushing off to wait in lines to buy stuff.

Maybe this blog can help to change a few minds about doing that, too. I do hope so.

2 thoughts on “Black Friday isn’t a holiday

  1. I couldn’t agree with you more, Tom. It does seem to be a challenge to enjoy our holidays, reflect on their meaning, and step away from it all with our families when the tide of activity is based on the selling cycle, not the holiday itself. As someone who celebrates Christmas, I’m left with an empty feeling when I see a tree discarded at the curb on December 26th. Or hear 24-hour Christmas music the second week in November, yet the music stops Christmas day when the new selling cycle starts for Valentine’s Day. I enjoy the time between Christmas and New Years with family and friends and would love to have the music centered more around the time of celebration, not the time of selling.

    1. I agree, Rob. As you know, I make my living in the commercial world and do not apologize for that. But there are limits. It is up to us, the consumers, to let the retail world know that enough is enough.

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