• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

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Doritos-flavored Mountain Dew — Really?

There’s an age old adage I am fond of: “Because you can, should you?”

The phrase itself implies that you shouldn’t automatically do everything you might be thinking of doing. The result is not always beneficial nor additive.

And so, when I read that PepsiCo is trying out Doritos-flavored Mountain Dew on college students as a possible future blend, one of my favorite lines quickly came back to mind.

Aw, hell. Let's just combine the two and get it over with.
Aw, hell. Let’s just combine the two and get it over with.

It’s not that I don’t like Doritos while watching the game, or a Mountain Dew here or there (okay… I’m not a big fan of the soda). But really, mixing the two sounds revolting.

Said the folks over at PepsiCo: “We are always testing out new flavors of Mountain Dew, and giving our fans a voice in helping decide on the next new product has always been important to us.”

Okay, but is a concoction like this — one that is a worthy rival to say, “Freckle Juice” – worthy of any time or money at all? I mean seriously. I like beef jerky and root beer but I know better than to mix the two. I’d hope PepsiCo may have had the brains to realize that as well.

Added PepsiCo: “We opened up the Dew flavor vault and gave students a chance to try this Doritos-inspired flavor as part of a small program at colleges and universities.”

Thank God I am long out of college. I’d want no part of this taste test.

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