• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

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The iPhone 6 proves the Apple brand is stronger than ever

The demand for the iPhone 6 reverses the Apple brand trend.

“Just when I thought I was out, they pull me back in.”

Does any other line work better when you think on Apple?

Could it be any better for the Apple iPhone 6 brand now?
Could it be any better for the Apple brand now?

Unless you’re living on Mars, you’ve heard all about the new iPhones (the iPhone 6 and the iPhone 6 Plus) and the upcoming iWatch. Turns out, Apple has struck pay dirt with the new phone models. As of now, 10 million have already been sold.

Just think about that one sec. Ten million. That’s about two million more phones then all of the population of New York City. All of which have been sold in the course of a week and a half.

That’s just incredible.

Hearkening back to Michael Corleone’s seminal line from The Godfather Part III, Apple, more than ever, understands what consumers want even if they don’t know it yet. Surely, the iPhone 5s was a cool, and was just different enough to make me want it. But this time, the 6 models are fresh and smooth, bigger and bolder and represent a step forward.

Here’s the rub: I don’t even own an iPhone 6 yet (mine is being shipped this week) nor have I even held one — it’s all what I perceive about the product (and the brand). That’s just the power of Apple’s brand (read about brand as a marketing tool here) that says you think different (even if Apple is mainstream now) and is a powerful reflection of consumers like you and me.

So to the skeptics out there who thought Apple was losing it’s hold. Think again. Or better yet, Think different.

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