I’m a little taken back by Urban Outfitters desperate cries for attention.
In case you missed the story this week, the retail chain has apologized for a tastelessly designed sweatshirt that it had recently offered online. The shirt, which featured a vintage Kent State University logo splattered in faux blood stains and gunshot wounds (a deplorable reference to the Kent State massacre of 1970), has been hotly criticized — as it should be.
Come now, the folks at Urban Outfitters didn’t realize the shirt was in poor taste when it offered it? Give me a break.
Rightly so, the design has drawn the ire of the National Guard, as well as survivors of the shooting, and Kent State officials, who stated: “This item is beyond poor taste and trivializes a loss of life that still hurts the Kent State community today.” I couldn’t agree more.
I’ve always been skeptical of the notion that any press is good press. The example here is simply classless and crosses an ethical line, and only paints Urban Outfitters as being careless.
What’s more, the selling of said shirt indicates that Urban Outfitters believes its target audience is both out of touch and self-absorbed. Oh, the irony that exists in that.
Just consider how wrong this sweatshirt is.
It’s just as bad as a blood stained Columbine High school shirt.
It’s just as horrible as one with a Sandy Hook Elementary logo.
In fact, anything like this is simply unacceptable. I’d be ashamed if I were you Urban Outfitters.