There has been a lot of talk recently about the Amazon drones being used for personalized delivery. It’s too bad that, when we think of drones today, the first thing that comes to mind is the deadly drones that deliver lethal payloads on the battlefield.
From what I have read, Amazon is working on miniature 8 propeller-driven drones that look very much like the tiny remote-controlled helicopters we see at hobby stores and specialty retailers. According to Amazon, the only bug still to be worked out is with FAA regulations. When that happens, our local skies will begin to resemble the world of the Jetson’s from Hanna-Barbera.
I can see these dedicated birds making deliveries on the front porches in suburbs and rural communities. All they need, apparently, is a GPS coordinate and off they go. But how on Earth would this work in NYC? Can you imagine looking down from the Empire State Building, where the roads are a sea of yellow cabs and, at the same time, looking at drones buzzing up and down the streets like so many mosquitoes?
My prediction is that we are only a few years away from Amazon Prime guaranteeing half-hour delivery to your front door by an unmanned drone. Amazon promises convenience and has never worried about the things that the rest of us concern ourselves with. Amazon is concerned with profits.
Amazon is in the business of stealing share. The payoff has a longer horizon than most businesses. In many ways, it would be amazing what we could accomplish if we had longer vision and were not always so fixated on the next quarter’s financials. For some reason that I don’t fully understand, Amazon is immune to the Wall Street quarterly system. As a result, watch what innovation means at Amazon. Right now it means drones because the brand promises immediacy. And remember, Amazon delivers!