• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

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Three new brand presentations are up

Just a quick note for any of you who might be interested. Over at SlideShare, I posted three brand presentations some of you might be interested in.

Brand PresentationsThe Stealing Share Brand Presentations

There is the Top Myths in Rebranding, which explores what most companies get wrong about rebranding. (For example, no, you don’t have to change your name.)

Then there is How Beers are Chosen, which uses basketball as an example to understand how the market plays for the beer drinker. It also includes some research.

Lastly, there is Rebranding Universities, a presentation I gave at UBTech, a conference for university presidents and sponsored by University Business magazine.

If you’d like to have me present these, feel free to contact me.

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