Just a quick note for any of you who might be interested. Over at SlideShare, I posted three brand presentations some of you might be interested in.
There is the Top Myths in Rebranding, which explores what most companies get wrong about rebranding. (For example, no, you don’t have to change your name.)
Then there is How Beers are Chosen, which uses basketball as an example to understand how the market plays for the beer drinker. It also includes some research.
If you’d like to have me present these, feel free to contact me.