• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

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Blackberry needs our help as much as it needed a new CMO

I just read this: “BlackBerry Ltd said on Monday that three top executives, including its chief financial officer, are stepping down as part of a widely expected shake-up after it named an interim chief executive and shelved plans to sell itself.” But is this all that Blackberry needs?

blackberry needs help with_business_problemsHere is what amazes me. Blackberry has been in deep trouble for a couple of years now and, on two different occasions, I reached out to the now-departing Chief Marketing Officer to ask if he would like our help. Both communications were ignored.

Now, while I believe what we do here at (eponymously named) Stealing Share, is exactly what Blackberry needed…no one, not a single soul at Blackberry ever so much as inquired as to what we do and how we could have helped.

What is it that Blackberry needs?

Is it too late? Not yet, but the sky is darkening as each precious day passes. One thing is for certain. There is nothing wrong with the Blackberry product. What it has is a serious brand permission problem and an inability to steal market share from the two 800-pound gorillas in the market.

Wait a minute. Did I say Blackberry has a brand problem and needs to steal market share?

Let’s see how serious the board is about not just fixing the problem but figuring out which problems need fixing. I’ll keep you informed if Blackberry ever decides to call. Hey, Blackberry executives might not like how we do things, but one would think they would have investigated that a long time ago.

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