• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

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Darden, cutting costs isn’t the way to improve business

Darden BrandsDarden, the restaurant operator that runs Red Lobster, Olive Garden and others, said on Friday it would implement a cost-cutting plan.

In a nutshell, this is what is wrong with most businesses. Darden sees its profits shrink so it management announces a cost-cutting plan. Don’t blame such craziness on shareholders. Blame it on management.

Here is a novel solution. Increase preference for your restaurants by defining who you are and what you do by the prospects you wish to influence. Not only do will you increase preference, you will also be able to better hold on to margin. Nah. Instead, find ways to cut costs, decrease customer service and cheapen your already bottom feeder foods.

Increasing preference takes smarts, vision and discipline. Darden only knows about discounting.

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