• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

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Oh, Kmart. Kmart Behind the times again.

You can often read the signs when a downtrodden brand is getting desperate. In the case of Kmart, it’s a new offer for the members of its loyalty program, Shop Your Way.

On the face of it, the option of customers being able to reserve items online and pick them up at the store (or pay for them at the store) is a reasonable offer for a mass retailer to have.

Kmart behind the times againKmart behind the times is business as usual

However, the offer won’t steal market share because most retailers already offer this to customers but don’t make a big deal about it. That’s because, if you order online, why wouldn’t you just pay for it while you’re online and have it delivered to your house?

My point: This may have been meaningful 10 years ago, but it’s an afterthought now. It’s like saying your office is now equipped with fax machines. Okaay. They might come in handy, but they’re not all that crucial in the age of email.

Shop Your Way is really a misnomer. Shoppers are already shopping their way: Not at Kmart. Kmart behind the times once again.

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