• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

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Chromecast is another sign of cable TV’s demise

If you read up on Google, odds are you’ve seen the news about Chomecast.

I did and cable TV had better watch out.

chromecast-bigChromecast is the cheaper brother of Apple TV. For a mere $35, it’s yours to keep. All you need to do is plug it into an HDMI port, link to the Internet, and stream to it from a portable device. What’s more, Google applications, like YouTube, Chrome and GooglePlay, run seamlessly, as well as third party apps like Netflix. All you need to do is select the content, hit the Chromecast icon, and voilá.

It’s convenient, simple and cheap. And it’s these same three attributes that are prompting people to cancel cable TV.

Don’t think so?

  • A recent Yahoo! survey revealed that 31% of participants plan to forgo paid television services completely in 2013.
  • 45% of people believe cable TV is a total waste of money, according to a study completed by CouponCabin.com.
  • An Altman Vilandrie & Company survey showed that 20% of consumers have opted to cut their services and spend less money for cable.
  • Charlie Ergen, Chairman of DISH Network, believes people are “cutting the cord”, alluding to the demise of cable.

I cut the cord last year. At the time, my wife and I were paying about more than $100 a month for cable services. For less than that, I continued with my Netflix account, added Hulu and bought a Roku device.

All in all, that cost me about $65 for the first month. And $18 a month from there on.

Like many others, it seems, I haven’t looked back since.


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