• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

Single-cup coffee makers are taking over

In the small kitchen appliance category, there has only been one winner of late: Single-cup coffee makers.

You all know what I’m talking about as a third of adult Americans have one either at home or work, according to a report from Packaged Facts.

Sales are skyrocketing. They increased a whopping 82% last year and the single-cup coffee makers have developed into a multi-billion dollar industry.

how-to-work-a-keurigThe boom is the result of an innovation that plays on convenience and quality as the pods themselves have produced more sophisticated coffee that tastes like what you’d get at your nearest Starbucks. (In fact, Starbucks has its own line of coffee single-cup pods.)

But for the small kitchen appliance category as a whole, the single-cup coffee maker is really on the only winner out there. The rest of those appliances, such as mixers, toaster ovens and microwaves, have hit a wall.

Innovation is needed, but innovation doesn’t come from tweaking or figuring out what the engineers can do. It comes from having a brand that means something more to the target audience than just product features. If, just to use an example, your brand is about simplicity, then your innovation should always be pointed to achieving that goal. Pretty soon, you’ve come up with the equivalent of a single-cup coffee maker.

It’s that simple. Innovation for the rest of the small kitchen appliance category can keep up with the cup of Joe’s.

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