• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

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Which airlines have the most Wi-Fi enabled flights?

There is a lot of chatter in the media this week about Wi-Fi enabled flights. Delta and American seem to lead the way with Virgin America and Southwest having almost 100% coverage.

This is an example of why belief systems affect brand values. No doubt there are regulatory issues surrounding the introduction of Wi-Fi on flights. No doubt there are some technical issues too.

But I don’t care.

wi-fi enabled flightsWi-Fi enabled flights

I need Wi-Fi when I travel and I BELIEVE all flights should already have it. I base this uneducated belief on the ease of which I have made my home and working places Wi-Fi(ed), to coin a term. I plugged in a wireless router and it simply worked. At home, my Wi-Fi signal is so strong I can use it on my neighbor’s deck.

So, airlines, I am not pleased to find Wi-Fi isn’t on your flight. I consider it a table stake. When you don’t have it, I just figure you don’t care or understand anything about me.

Who knows, maybe you might even figure out that I need an AC plug too. Naaah. That would be asking too much.

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