• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

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Goodbye, Barnes & Noble

There’s a touch of sadness with the realization that these are the final days of one of the great institutions in America, the bookstore.

If you had missed the reports, Barnes & Noble is in deep trouble. The writing was on the wall with the recently exaggerated price cuts of the NOOK tablet. But we hadn’t anticipated such quick fruition of our speculation.

Here’s what Barnes & Noble’s fourth quarter looked like and why it is goodbye, Barnes & Noble:

  • A 7.4% drop in revenue.
  • $122 million loss for the fourth quarter of the fiscal year.
  • For the year, B&N earned only $10 million compared to $177 million the previous year.
  • A 17% drop in NOOK revenue.
  • A $475 million loss for the NOOK’s device division.
  • The end of NOOK tablet production.


imagesBarring a miracle, these are harbingers of the end of times for the company.

I could go on and on about the missteps made by Barnes & Noble: it’s reactionary marketing, lack of in-store focus and monumental potential lost with the NOOK. But I’ll save those anecdotes for another day.

When Borders left us, I was upset. Then, I still had Barnes & Noble to turn to for exploring new books. Of course, you can still read books on eReaders, but this marks the final shift.

As Barnes and Noble says goodbye and we say goodbye, Barnes & Noble, there will be no bookstores left to turn to and the world of eReaders will have fully arrived.

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