• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

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Paula Deen will be back

Paula Deen is in trouble. She admitted to making racially charged comments during a court hearing and that admission got her fired from The Food Channel.

It was the right call because the brand of Paula Deen no longer has permission to be in that shiny of a spotlight.

paula-deen2_custom-0b30419dbbe077460d439775b6a773a8fdd8c906-s6-c30However, I do know she will eventually return. Tiger Woods was heckled on the course shortly after his martial scandal broke, but now he plays to nothing but cheers. Dog the Bounty Hunter was booted from his show for his racially charged comment, yet his show returned to the air and – even when it was eventually canceled – he’s getting a new show coming up on another network. Rush Limbaugh was Public Enemy Number One after his Sandra Fluke comments, but things seem to be back in order for him as well.

In each case, the brand permission of the celebrity was revoked. But as John Huston’s character, Noah Cross, says in the classic film, Chinatown: “Politicians, ugly buildings and whores all get respectable if they last long enough.”

There will be some rebranding in order for Paula Deen as there were for some of the others. (Tiger’s was about “redemption.”) But it seems we all forget at some point, so don’t be surprised to see Deen on the air once again.

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