• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

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The Nook is dead

There’s an old adage I hold like a keepsake: “Desperate people do desperate things.” This lesson can be applied to companies as well. and the Nook is a prime example.

In case you missed it, Barnes & Noble had a ridiculous Father’s Day sale with $120 off the NOOK HD+ and $70 off the NOOK HD.

9781400532711_p0_v2_s260x420To top it off, this “Amazing Offer” has just been extended.

So, why the desperate measures?

Pundits speculate that this is Barnes & Noble’s last chance to gain market share in the tablet and eReader category. The NOOK has been overrun by the competition.

Consider this:

  • NOOK is playing against the likes of iPad, Kindle and Samsung tablets.
  • Barnes & Noble has a smaller catalogue of digital eBooks than Amazon.
  • Its E Ink devices are technologically inferior to the Amazon Kindle Paperwhite and Kobo Aura HD.
  • Now, NOOK SimpleTouch with GlowLight is only $10 less than the NOOK HD,  suggesting the HD is not all that special of a tablet.

The writing is on the wall for NOOK. This could be a last ditch effort by Barnes & Noble to phase out the product, but I can’t imagine what else the retailer would do. Maybe it’ll just have more Father’s Day sales.

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