• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

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Smithfield owned by a China company is not such a good idea

Most of us, I believe, raised an eyebrow when we heard that the Shuanghui Group of China agreed to purchase Smithfield Foods for $4.7 billion.

From a brand perspective, this just does not sit right with me.

Smithfield is the world’s largest producer of pork products. Shuanghui Group is one of China’s largest meat processors. But this is where they stop being similar.

smithfield-ham-1067591-flashSmithfield is American?

China, for good reason, has been much maligned about its food safety. As many as 16,000 dead pig carcasses recently floated down the Jiapingtang, a tributary to the river where Shanghai gets its drinking water. As if this was not bad enough, the Chinese government said that, even with the rotting pigs, the water still met national standards.

Ewww.

Doesn’t the perception of China’s poor food safety history now have some effect on the Smithfield brand?

It certainly will because the the brand prides itself on its Southern history as well as promises of quality assurance, traceability of each product and commitment to the environment.

Not exactly brand synergy, is it?

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