• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

    Follow me on Twitter

Yahoo becoming more relevant

For quite a while now, Google has reigned supreme as the search engine of choice. It has remained ahead of industry trends and, in the process, fought back and, in some cases, erased competitors.

But there may be a new challenge coming from Yahoo. Is Yahoo becoming more relevant?

Since Marissa Mayer took over as CEO almost a year ago, there have been internal shakeups that demonstrate it will not be business as usual there. The recent and most exciting signs coming from Yahoo are its purchase of Tumblr and interest in purchasing a stake in Hulu.

yahoo becoming more relevantGoogle has long since used its ownership of YouTube as a source for media traffic. Google+ attempts to garner social media traffic, and even its subsidiaries like Zagat help the cause.

But Yahoo’s moves are a sign of something larger. Too often companies get too comfortable. It is easy to do things the way they have always been done but soon inertia of rest sets in.

The steps Yahoo has taken won’t by themselves be enough to drastically shift market share, but they help Yahoo becoming more relevant and as an option that’s now viable and relevant to today.

Leave a Reply

Your email address will not be published. Required fields are marked *