• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

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Times are changing for Netflix

It looks like “House of Cards” has paid off for Netflix. Times are changing for Netflix… and quickly.

The streaming service added 2 million subscribers with that ground-breaking political series that stars Kevin Spacey.  Quite a leap from the days when Netflix was being outflanked by its competition.

It also marks a change in how Netflix will be perceived. Its brand previously was about a business model. Now its content will draw customers.

ht_house_of_cards_times are changing for NetflixThis has happened before.

Times are changing for Netflix

Remember when TLC was The Learning Channel? Now it features shows such as “The World’s Worst Tattoos,” which are hardly educational.  Broader offerings spurred the network to simply rebrand itself as TLC.

And AMC, which a few years ago was known for airing seemingly non-stop “Die Hard” movies, now pulls in massive viewership with its gritty series lineups that include “The Walking Dead” and “Breaking Bad.” As a result, AMC’s tagline is  “Something More.”

In each instance, content drove the brand.  With “House of Cards” and other promising shows in production, look for Netflix’s brand to transform into something new.

 

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