• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

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What will television look like in the future?

Television. The talk in our office lately has centered on how the streaming video industry will eventually shake out. Hulu, Netflix, Amazon and many others are already available. Also in the mix are iTunes and cable on-demand channels.

Choices are a good thing for consumers. Unfortunately, there is little difference in content among the current providers. For example, most of what’s streaming on Amazon Prime is also available on Netflix.

television choicesTelevision is in flux

Now we learn that Amazon is about to unveil a television box that basically does the same thing as Apple TV, only with Amazon content. This announcement comes just days after Netflix CEO Reed Hastings wrote an exhaustive essay that predicted TV will become less about channels and more about apps.

If he’s correct, the war in television will be fought over content, not technology or even business model. Netflix, coming off an impressive earnings report, has the best model – subscription – but too much of its content is available elsewhere.

It won’t be long before everything will be available via streaming. Question is, which provider will dominate?

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