• About Tom Dougherty

    Tom Dougherty CEO, Stealing Share

    Tom Dougherty is the President and CEO of Stealing Share, Inc., and has helped national and global brands such as Lexus, IKEA and Tide steal market share over his 25-year career.

    An often-quoted source on business and brands, he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.

    Tom also regularly speaks at conferences as a keynote and break-out speaker. To find out more on inviting him to your speaking engagement and view a video of him speaking, click here.

    You can also reach him via email attomd@stealingshare.com.

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Twitter’s #music missing one key component

Twitter just rolled out its new baby, Twitter #music. It’s an app that, with a few tweaks, could be revolutionary.

But those tweaks are important and ought to happen soon.

Here’s how #music works: It exposes users to new musicians who can be easily followed on Twitter. Users build a musical interest base that prompts suggestions for them. The app also allows users to listen to full tracks that are integrated with Spotify and iTunes. Of course, users can also tweet songs to their followers. This is Twitter, after all.

twitter_music_main_article_1366613097_540x540The application features a quartet of pages: Popular, Emerging, Suggested, and #NowPlaying. These categories are carefully selected, but there’s no way to search genres within the categories. That’s a huge drawback. Each page lists more than 100 artists without any indicator of style.

Users who are accustomed to genre searches on iTunes will grow weary of the tedious process needed to find music they enjoy on #music.

There’s another element to #music worth considering: One of its purposes is to attract more Twitter users. But Alexis Kleinman of the Huffington Post correctly reports that most Twitter followers are young and older folks are unlikely to be drawn into the Twitter world in pursuit of music.

“Twitter is likely trying to appeal to a new audience that hasn’t joined the network yet,” she wrote. “Twitter users are, in general, young. Around 27 percent of people aged 18 to 29 use Twitter, while only 10 percent of people 50 to 64 are Twitter users.”

Even so, Twitter #music needs major changes to be useful even to a young audience. It’s not too late to make those adjustments, but Twitter should hurry.

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